Blue ocean strategy : (Record no. 58778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00695cam a2200217 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140825s2015 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781625274496 (PB) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 339.1 |
| Item number | KIM |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kim, W. Chan. |
| 245 10 - TITLE STATEMENT | |
| Title | Blue ocean strategy : |
| Sub Title | How to create uncontested market space and make the competition irrelevant / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Expanded edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Harvard Business Review Press, |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 287 pages : |
| Other physical details | illustrations ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market segmentation. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | General |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mauborgne, Renée. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Current library | Shelving location | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| IMSc Library | First Floor, Rack no: 6 Shelf No: 3 | 339.1 KIM | 76188 | BOOKS |