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Kim, W. Chan.

Blue ocean strategy : How to create uncontested market space and make the competition irrelevant / - Expanded edition. - Boston Harvard Business Review Press, 2015 - xxviii, 287 pages : illustrations ;

Includes bibliographical references and index.

ISBN: 9781625274496 (PB)

Subjects--Topical Terms:
New products.
Market segmentation.

Universal Decimal Class. No.: 339.1 / KIM

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