IMSc Library catalog › Details for: Blue ocean strategy : How to create uncontested market space and make the competition irrelevant /

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Blue ocean strategy : How to create uncontested market space and make the competition irrelevant /

By: Kim, W. ChanContributor(s): Mauborgne, RenéeMaterial type: Text

TextLanguage: English Publication details: Boston Harvard Business Review Press, 2015Edition: Expanded editionDescription: xxviii, 287 pages : illustrationsISBN: 9781625274496 (PB)Subject(s): New products | Market segmentation | General

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BOOKS List(s) this item appears in: New Arrivals (07 May 2022)

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Current library	Home library	Call number	Materials specified	Status	Date due	Barcode
IMSc Library	IMSc Library	339.1 KIM (Browse shelf (Opens below))		Checked out to Gayathri S (gayathris)	17/11/2023	76188

Includes bibliographical references and index.

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