Social Media: The Good, the Bad, and the Ugly [electronic resource] : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings / edited by Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras.

Contributor(s): Dwivedi, Yogesh K [editor.] | Mäntymäki, Matti [editor.] | Ravishankar, M.N [editor.] | Janssen, Marijn [editor.] | Clement, Marc [editor.] | Slade, Emma L [editor.] | Rana, Nripendra P [editor.] | Al-Sharhan, Salah [editor.] | Simintiras, Antonis C [editor.] | SpringerLink (Online service)Material type: TextTextSeries: Theoretical Computer Science and General Issues ; 9844 | Lecture Notes in Computer Science ; 9844Publisher: Cham : Springer International Publishing : Imprint: Springer, 2016Edition: 1st ed. 2016Description: XXIV, 730 p. 99 illus. online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 9783319452340Subject(s): E-commerce | Computers and civilization | Computers | Management information systems | Computer science | e-Commerce/e-business | Computers and Society | Information Systems and Communication Service | Management of Computing and Information SystemsAdditional physical formats: Printed edition:: No title; Printed edition:: No titleDDC classification: 658.872 LOC classification: HF5415.1265Online resources: Click here to access online
Contents:
Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities.
In: Springer Nature eBookSummary: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Item type: E-BOOKS
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Current library Home library Call number Materials specified URL Status Date due Barcode
IMSc Library
IMSc Library
Link to resource Available EBK14201

Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities.

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

There are no comments on this title.

to post a comment.
The Institute of Mathematical Sciences, Chennai, India

Powered by Koha