The Psychology of Advertising (Record no. 60331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02362 a2200253 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240522b 2021|||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367346393 (PB) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| Item number | FEN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Fennis, Bob M. |
| 245 ## - TITLE STATEMENT | |
| Title | The Psychology of Advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Routledge |
| Year of publication | 2021 |
| Place of publication | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 466p. |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes References (385-431) and Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Setting the Stage<br/>2. How Consumers Acquire and Process Information from Advertising<br/>3. How Advertising Affects Consumer Memory<br/>4. How Consumers Form Attitudes Towards Products<br/>5. How Consumers Yield to Advertising: Principles of Persuasion and Attitude Change<br/>6. How Advertising Influences Buying Behaviour<br/>7. Beyond Persuasion: Achieving Consumer Compliance Without Changing Attitudes<br/>8. Advertising in the New Millennium: How the Internet Affects Consumer Judgement and Choice<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.<br/><br/>Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising -- Psychological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers -- Attitudes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior -- Psychological aspects |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | General |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stroebe, Wolfgang |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Current library | Shelving location | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| IMSc Library | Second Floor, Rack No: 47, Shelf No: 45 | 659.1 FEN | 77871 | BOOKS |