Social media intelligence (Record no. 52660)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00737cam a2200241 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130808s2014 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781107451537 (Papercover) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 302 |
| Item number | MOE |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Moe, Wendy. |
| 245 10 - TITLE STATEMENT | |
| Title | Social media intelligence |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Cambridge Uiversity Press |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 194 pages |
| 500 ## - GENERAL NOTE | |
| General note | Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | General |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schweidel, David A., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Current library | Shelving location | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| IMSc Library | First Floor, Rack No: 2, Shelf No: 3 | 302 MOE | 74750 | BOOKS |