000 01369 a2200241 4500
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020 _a9781786079725 (PB)
041 _aeng
080 _a94(5)
_bARJ
100 _aArjana, Sophia Rose
245 _aBuying Buddha, Selling Rumi
_b: Orientalism And The Mystical Marketplace
260 _bOne World Academic
_c2020
_aLondon
300 _ax, 306p.
504 _aIncludes Bibliography (279-296) and Index
520 _aFrom jewellery to meditation pillows to tourist retreats, religious traditions – especially those of the East – are being commodified as never before. Imitated and rebranded as ‘New Age’ or ‘spiritual’, they are marketed to secular Westerners as an answer to suffering in the modern world, the ‘mystical’ and ‘exotic’ East promising a path to enlightenment and inner peace. In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism and Islam in the West today, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people’s lives.
650 _aOrientalism
650 _aOrientalism in art
650 _aBuddhism -- Economic aspects
650 _aCapitalism -- Religious aspects
650 _aReligion and culture
690 _aGeneral
942 _cBK
999 _c60210
_d60210